About Us
Born Free was founded on a simple but powerful observation:
While Singapore is a global food capital, access to truly exceptional, origin-driven ingredients remains limited.
At the same time, in Yunnan, small-scale farmers cultivate some of the finest produce in the world—often untouched by industrial agriculture, grown in
high-altitude environments with mineral-rich volcanic soil, crisp mountain air, and traditional methods passed down through generations.
Born Free exists to connect these two worlds. We are not just importers—we are curators of origin, advocates for farmers, and partners to chefs who demand more from their ingredients.
Why Bornfree?
Pristine-Origin Sourcing
We source from the highlands of Yunnan—where altitude, climate, and rich soil create ingredients of exceptional purity and depth. Every product reflects the integrity of its environment, delivering natural quality you can taste.
Direct Farm Partnerships
We work hand-in-hand with local farmers, building long-term relationships rooted in trust and fairness. This direct approach ensures full transparency, consistent quality, and meaningful support for the communities behind every harvest.
Uncompromising Quality
We specialise in sourcing small-batch, seasonal, and hard-to-find ingredients rarely available in Singapore. Each product is carefully curated for its uniqueness, flavour, and ability to elevate any dish.
Precision Cold Chain Logistic
From harvest to delivery, we maintain strict temperature-controlled handling to preserve freshness at every step. Our logistics are designed to ensure your ingredients arrive in peak condition—reliable, consistent, and uncompromised.
COMING SOON...
Yun Caviar is a place before it is a product.
Shangcun Village sits in the Wumeng Mountains of Yunnan, sustained by underground springs that have flowed without interruption for generations. What the families of this community have cultivated here is singular — and our vision is to carry it, unchanged, to the world's most discerning tables.